Intimate, in-person sessions for female entrepreneurs. Each one covers a different topic, goes deep, and stays small. Never more than 6 women in the room.
the
founder's
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Welcome to
In-Person Workshops in Dubai
Sarah brings a rare combination of strategic depth and practical execution. Through our monthly programs at Founders Official, she consistently delivers frameworks our founders can apply immediately, driving real progress across both early and growth stage businesses. Her work has already translated into tangible commercial impact for our members, and those who get to work with her quickly see the value she brings.
Nicki Bedford, Founders Official
Sarah is a bean of light and so enthusiastic when it comes to her trainings. You can tell a lot of thought has gone into the workshops and you walk away having learnt so much. Not only is it informative, it is very hands on and interactive which is key. Couldn’t recommend Sarah enough and I thank her for all she has done to support my business through these workshops.
Anika Berger, NikNak PR
I really appreciate taking part in Sarah’s sessions. She’s so full of knowledge, and shares in a way that it’s almost like a friendly reminder for things that you’ve missed/need to be highlighted, or encouragement for when things will be useful for you to add. Sarah’s approach comes across as professional, calm, yet precise.
Bev Wylie, MindShift and Resilience Mentor
I attended Sarah’s workshop which focused on identifying my offer suite, loved the session, Sarah explained the concepts in a clear way which made it so easy for me to apply it to my business, highly recommend if you want to improve your business strategy to attract more clients.
Jomana Al Ahmad, AI Consultant
Coffee + Connecting with Other Founders
You'll arrive 30 minutes before the workshop starts. That gives you time to place your coffee order (included in the workshop experience) and meet the other founders.
01
Interactive Workshop with Exercises
We'll then move to the workshop space, where we'll spend 2 hours going deep on the workshop topic, doing group and individual exercises and sharing challenges and a-ha moments with the group.
02
Optional Coffee / Lunch / Networking
Lastly, if you have the time, we encourage you to stay on for some additional networking over a coffee or lunch. Note that this isn't included within the workshop ticket price.
03
what exactly happens in the workshop?
Glad you asked. Here is what you get.
Q
&
A
What are the workshops like?
The workshops are highly interactive. I'm not called the Workshop Queen for no reason! You'll learn and apply your new knowledge to your business immediately through group and individual exercises. There is always a workbook that accompanies the workshop.
What if I am unhappy with the workshop?
If you show up and do the exercises and are still not satisfied with the workshop, we'll gladly give you a refund.
Do you offer any refunds ?
If you show up and do the exercises and are still not satisfied with the workshop, we'll gladly give you a refund.
How do I know this is right for me?
All our workshops are designed for women who are in the growth stage of their businesses. If you've been in business for around 2 years or more, our workshops are for you.
What's included in the workshop?
The workshop experience is 2 hours long of actual workshop-ing. That means group + individual exercises, discussions across the room, working on your business using the information you learn. It also includes a coffee or tea, and an opportunity to network with the other female founders in the group.
What outcome can I expect from the workshop?
Every workshop is focused on one specific area we explore in depth. Depending on the topic and the key outcomes described for that workshop, you can expect to make changes to your business, leave with one specific thing completely done, and/or gain clarity on strategic elements of your business. Each workshop is a little different in terms of outcomes, so please check the key outcomes for your specific workshop for more information.
Is your method guaranteed to work?
Everything I share is based on 20+ years of experience consulting for other businesses, research, best practices, and real-life experience from running my own business. What you learn can work for you if - and only if - you apply it to your business.
My goal is to help female entrepreneurs grow businesses so that they don’t just look good on the outside, but work just as well on the inside.
With 20+ years of consulting experience, including 13+ years at Emirates, and advisory work for leading UAE organizations including Nakheel, Dubai Media Office, Dubai Media Council, Dubai Women’s Establishment, and the UAE Federal Gender Balance Council, I bring enterprise-level thinking into practical, actionable frameworks that help founders create clearer brands, stronger businesses, and more sustainable growth.
I'm currently the in-house consultant at Founder's Official, running their Growth Series program. And I continue to work with female founders, female leaders, and female executives to help them bridge the gap between where they are and where they want to be.