Learn to write short-form story content that keeps your audience reading, builds trust, and turns followers into clients

stories that connect

Most content gets scrolled past. Story content doesn't, when it's written well. A well-structured story post does something that tips, carousels, and announcements can't: it creates a shared experience, and that's what builds the kind of trust that turns an audience into clients.

The challenge is that knowing a story has a hook, tension, and takeaway is very different from knowing how to write one. How do you open in a way that makes someone stop? How do you keep the tension alive through a caption or reel script? How do you land a takeaway that stays with someone long after they've scrolled on?

In this workshop, we'll start with a quick recap of the storytelling framework so everyone's working from the same foundation. Then we get into the writing: how to structure a short-form story post for Instagram or LinkedIn, step by step. You'll write one from start to finish in the room. You leave with a story that's ready to use.

This is what you'll leave the workshop with:

A clear understanding of how to use storytelling structure in short-form marketing content

The ability to write a hook that earns attention, build tension that holds it, and land a takeaway that resonates

A completed story post, written in the room, ready to publish on Instagram or LinkedIn

the founder's table?

What is

An ongoing series of intimate workshops

The Founder's Table is an ongoing series of intimate, in-person workshops for female entrepreneurs. Each session covers a different topic, goes deep, and stays small. There are never more than 6 women in the room.

back to all workshops

Coffee + Connecting with Other Founders

10:00 - 10:30
Arrival and coffee at Jones the Grocer, The Bureau. Time to settle in and meet the other attendees before we begin.

01 Interactive Workshop with Exercises

10:30 - 12:30
We'll then move to the workshop space, where you'll work on a story that you'll later post on Instagram or LinkedIn. We'll build the story in the room, writing it out so it's ready for you to publish!

02 Optional Coffee / Lunch / Networking

12:30 - 13:30
If you have the time, we encourage you to stay on for some additional networking over a coffee or lunch. Note that this isn't included within the workshop ticket price.

03

what exactly happens in the workshop?

Glad you asked. Here is what you get.

I'm in! where do i sign up?

6 seats available | tuesday 30 june

10:00 - 12:30
And once they're gone.... they're gone.

(AED 250 + 5% VAT)

My goal is to help female entrepreneurs grow businesses so that they don’t just look good on the outside, but work just as well on the inside.

With 20+ years of consulting experience, including 13+ years at Emirates, and advisory work for leading UAE organizations including Nakheel, Dubai Media Office, Dubai Media Council, Dubai Women’s Establishment, and the UAE Federal Gender Balance Council, I bring enterprise-level thinking into practical, actionable frameworks that help founders create clearer brands, stronger businesses, and more sustainable growth.

I'm currently the in-house consultant at Founder's Official, running their Growth Series program. And I continue to work with female founders, female leaders, and female executives to help them bridge the gap between where they are and where they want to be.

I'm sarah, A brand-led business strategist on a mission to help women grow their businesses

Sarah

Q

A

What are the workshops like?

The workshops are highly interactive. I'm not called the Workshop Queen for no reason! You'll learn and apply your new knowledge to your business immediately through group and individual exercises. There is always a workbook that accompanies the workshop.

What if I am unhappy with the workshop?

If you show up and do the exercises and are still not satisfied with the workshop, we'll gladly give you a refund.

Do you offer any refunds ?

If you show up and do the exercises and are still not satisfied with the workshop, we'll gladly give you a refund.

How do I know this is right for me?

All our workshops are designed for women who are in the growth stage of their businesses. If you've been in business for around 2 years or more, our workshops are for you.

What's included in the workshop?

The workshop experience is 2 hours long of actual workshop-ing. That means group + individual exercises, discussions across the room, working on your business using the information you learn. It also includes a coffee or tea, and an opportunity to network with the other female founders in the group.

What outcome can I expect from the workshop?

Every workshop is focused on one specific area we explore in depth. In this workshop, you'll walk away with a completed story for social media (either Instagram or LinkedIn). In the workshop, you'll learn how to use stories as storytelling content and how to write out your story to keep people engaged. Then you'll write your storytelling piece of content so that it's ready for you to publish.

Is your method guaranteed to work?

Everything I share is based on 20+ years of experience consulting for other businesses, research, best practices, and real-life experience from running my own business. What you learn can work for you if - and only if - you apply it to your business.