Brand and business alignment, although a well-recognized concept in the business world, is unfortunately not always executed effectively. Many organizations and online businesses strive to align their business, products/services, culture, communication, marketing and sales strategies with their brand values, but it’s easier said than done.
In a world craving authenticity and transparency, aligning your brand and your business, or in other words, creating a value-based business aligned with your brand promises is key.
To achieve this, Sarah Lakhani Consulting helps businesses define their brand and align all business strategies and operations with it. This allows our clients to build credibility, enhance their brand reputation, differentiate themselves in competitive markets, gain trust and loyalty, build sustainable relationship-based growth and become known for delivering on their brand promise.
At Sarah Lakhani Consulting, we provide a variety of consulting services, workshops, talks, training and programs to help women leading businesses, whether small online businesses or large organizations, develop this alignment, through strategy and operations, employee well-being, leadership training and more.
Online Business Programs
These programs are designed to help expertise-based online businesses differentiate their business, build a stronger online presence through consistent brand messaging, deliver an improved customer experience which drives repeat purchases and word-of-mouth marketing, and benefit from higher conversion rates owing to clear and consistent messaging and positioning.
Elements of our online business programs:
- Brand Strategy and Brand Definition: Defining your unique brand, from the emotional feeling that your brand delivers through to the visual and linguistic elements that further support your brand.
- Business Strategy and Business Modeling: Developing your business strategy, business model, offer suite and offers in alignment with your brand so that your brand and business strategies and operations are aligned.
- Messaging and Positioning: Articulating your overall business essence, your brand promise, and your differentiated position within your market to create your unique space in your industry.
- Online Presence: Creating your online presence with your brand in mind, from your website to social media, email marketing and anything in between, so that all your touchpoints are aligned with your unique brand and positioning in mind.
- Marketing and Sales: Developing your marketing and sales strategies in alignment with your brand so that you can benefit from higher engagement and conversion rates with your target audience.
Consulting Projects
Management Consulting
We work with business to develop aligned strategies, i.e. business strategies that align to the brand, the reputation and the brand promise, create organizational structures to deliver the business strategy, and very importantly, change programs to implement these changes and the new, aligned vision. Through these services, we work with businesses to:
- Identify their best-fit business strategy, aligning the business and the brand, and leveraging their unique value proposition
- Create organizational structures through our bespoke organizational design and development framework to create alignment between the strategy and the structure required to deliver it
- Develop a change implementation program which includes a focus on strategy implementation as well as people management
- Deliver operational effectiveness and efficiency, with a focus on specific processes that require streamlining, clarity and/or alignment with new responsibilities
- Conduct, source or manage research to gain insights that help build brand and business strategies
Wellbeing Programs
As part of change, whether strategic direction, brand and business re-alignment or organizational design and development, we know there is a need to focus on your people and teams and their well-being. Therefore, we provide a wellbeing program that is designed from the ground up with your unique organization and the preferences of your unique employees in mind.
Our wellbeing program is based on data-backed research, bespoke program design and internal communication to drive relevance and impact for your employees and a tangible bottom-line benefit for your business.
Breakthrough Workshops
Our workshops are designed to provide tangible outcomes in just one to four days. We offer a variety of workshops, depending on your organization’s needs, such as:
- Strategy Planning: Customized strategic planning workshops designed to help your organization map out its new strategic direction or clarify tactical initiatives in line with a pre-designed strategy.
- Ideation Workshop: Customized ideation/innovation-style workshops designed to drive innovative thinking around strategic goals achievement, specific initiatives or high-level strategic ideas that can then feed into a strategy planning workshop.
- Lean Six Sigma: A structured framework delivered across four days to streamline an existing process, resulting in reduced process duration and errors and enhanced efficiency and effectiveness.
- Customer Journey Mapping: A structured framework designed to highlight customers’ journeys across an end-to-end experience and ideate solutions around the journey, resulting in improved customer experience.
Impact Talks
Our impact talks are designed to provide perspective-shifting insights and education in 60-90 minutes. We provide these talks on-site at your organization’s office.
- Brand and Business Alignment: An inspirational and perspective-shifting talk on how today’s market demands brand and business alignment, and how to achieve it.
- Leadership in Today’s Environment: An inspiring look at the change in leadership roles and perception, and how to fulfill these changes and lead with integrity to create a measurable positive impact within your business and the people you lead.
- Differentiation in a Saturated Market: An in-depth look at how to stand out in a crowded and saturated market or industry, using your unique differentiator as the vehicle.
- Change Management for Leaders: A deep and honest talk about effectively managing change within your organization, with an emphasis on people and chronology of actions to take to boost your chances of success.
- Effective Team Management and Development: A people-focused talk on how to effectively understand and manage people within your team/department and invest in their development so that you collectively achieve your goals.
Professional Development
Our professional development training topics are formed out of those which we’ve identified as the most relevant and sought-after areas in our engagements with clients. Each training is delivered in a day of in-depth education and exercises that results in a fast but effective outcome for you or your team. We deliver these trainings in person at your organization’s office.
Soft Skills
- Developing your Leadership Skills: This training is designed for leaders, managers and high-potential employees who would like to develop their leadership skills and positively impact their teams and those around them.
- Communicating Effectively: This training is designed for all employees and covers the important elements of communicating effectively whether in person, on email, in meetings or when delivering presentations. There is an additional in-depth training on presentations if that is more relevant for you/your organization.
Technical Skills
- How to Think Strategically: This training is designed for leaders, managers and high-potential employees who would like to develop their strategic-thinking skills to help take their work and their impact on the organization to the next level.
- How to Deliver Engaging Presentations: A full day of designing and practicing presentation skills, from content to delivery, in order to deliver higher-impact presentations.
Empowered Female Executive Program
This program is designed for the executive woman in mind. The program covers essential leadership and management skills, strategic thinking, and personal development. It’s a one-on-one program for women who want to achieve more growth in their professional lives and take their career to the next level.
What to explore working together?
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