Identify your primary and secondary archetypes and put them to work across your marketing, offers, visuals, and voice
decode your brand archetype
One of the most common reasons a brand doesn't build trust quickly is inconsistency. Not bad design or weak copy — just a brand that feels slightly different depending on where you encounter it. The marketing sounds one way, the offer reads another way, the visuals suggest something else entirely. People can't quite put their finger on it, but something feels off, so they hesitate.
Archetypes are one of the most practical tools for fixing that. In this workshop, you'll take a Brand Archetype Quiz to identify your primary and secondary archetypes, then work through what they mean for your marketing, your offers, your visuals, and your voice. You leave with a clear archetype combination and a practical sense of how to use it to make your brand feel consistent, recognizable, and easy to trust.
This is what you'll leave the workshop with:
Your primary and secondary brand archetypes, identified and clearly understood
A practical understanding of how your archetypes should influence your marketing, offers, visuals, and voice
Specific actions to start building more consistency across your brand immediately
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Coffee + Connecting with Other Founders
10:00 - 10:30
Arrival and coffee at Jones the Grocer, The Bureau. Time to settle in and meet the other attendees before we begin.
01
Interactive Workshop with Exercises
10:30 - 12:30
We'll then move to the workshop space, where take a quiz to identify your brand archetypes, then learn how to apply different archetypes to marketing, offers, visuals and voice through group exercises, sharing challenges and a-ha moments with the other founders in the room.
02
Optional Coffee / Lunch / Networking
12:30 - 13:30
If you have the time, we encourage you to stay on for some additional networking over a coffee or lunch. Note that this isn't included within the workshop ticket price.
03
what exactly happens in the workshop?
Glad you asked. Here is what you get.
My goal is to help female entrepreneurs grow businesses so that they don’t just look good on the outside, but work just as well on the inside.
With 20+ years of consulting experience, including 13+ years at Emirates, and advisory work for leading UAE organizations including Nakheel, Dubai Media Office, Dubai Media Council, Dubai Women’s Establishment, and the UAE Federal Gender Balance Council, I bring enterprise-level thinking into practical, actionable frameworks that help founders create clearer brands, stronger businesses, and more sustainable growth.
I'm currently the in-house consultant at Founder's Official, running their Growth Series program. And I continue to work with female founders, female leaders, and female executives to help them bridge the gap between where they are and where they want to be.
I'm sarah, A brand-led business strategist on a mission to help women grow their businesses
Sarah
Q
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What are the workshops like?
The workshops are highly interactive. I'm not called the Workshop Queen for no reason! You'll learn and apply your new knowledge to your business immediately through group and individual exercises. There is always a workbook that accompanies the workshop.
What if I am unhappy with the workshop?
If you show up and do the exercises and are still not satisfied with the workshop, we'll gladly give you a refund.
Do you offer any refunds ?
If you show up and do the exercises and are still not satisfied with the workshop, we'll gladly give you a refund.
How do I know this is right for me?
All our workshops are designed for women who are in the growth stage of their businesses. If you've been in business for around 2 years or more, our workshops are for you.
What's included in the workshop?
The workshop experience is 2 hours long of actual workshop-ing. That means group + individual exercises, discussions across the room, working on your business using the information you learn. It also includes a coffee or tea, and an opportunity to network with the other female founders in the group.
What outcome can I expect from the workshop?
Every workshop is focused on one specific area we explore in depth. In this workshop, you'll walk away with your primary and secondary brand archetypes, recommendations on what to do across marketing, offers, visuals, and voice, to align with each of your brand archetypes, and practice on how different archetypes impact marketing, offers, visuals, and voice.
Is your method guaranteed to work?
Everything I share is based on 20+ years of experience consulting for other businesses, research, best practices, and real-life experience from running my own business. What you learn can work for you if - and only if - you apply it to your business.