Sarah Lakhani

Your Business Needs a Strong Foundation to Grow

June 26, 2024 by Sarah Lakhani Leave a Comment

Here’s why… and how to get there.

In today’s online world, where more and more businesses are either expanding to online services, pivoting to become fully online or are launching as an online business from the get-go, having strong business foundations for your online business is key to secure your growth and longevity.

There are 4 essential building blocks to an online business, and in this article, we’ll dive deep into each of them.

The four building blocks are:

An aligned Business Model
A strategic Offer Suite
Magnetic Marketing
Feel-Good Sales Strategies

Business Model

Online business models vary – there are many tried-and-tested business models out there that you can use as is or modify in a way that works for you, your business and the lifestyle you desire. The important piece here is to find a business model that resonates with the type of work you want (and like) to do and deliver. Some things to consider are whether you’re a natural content creator and would prefer to spend your time bringing in new leads and clients, after which the fullfilment of their purchases is highly automated or low-touch, or whether you’re more of a “deep dive into one client/project” person who would prefer to charge higher fees and have less clients.

1. Subscription-Based Model

This model is usually based on a monthly or annual fee.

Examples of this in the online expertise-based world are masterminds, miniminds, and memberships.

And you can get creative with this business model by offering subscriptions that give your clients access to paid masterclasses (or a set number of masterclasses per month), access to you or your team (like a retainer) or a combination of these services.

2. Commission-Based Model

This model is built on taking a percentage of the deal/contract that you help materialize – or a percentage of the eventual revenue or profit that is generated from your services on the project.

Examples of this in the online expertise-based world are kick-backs or referral fees if you generate business for a partner/colleague/other business, structuring a program at a low(ish) fee and adding on a percentage of the revenue or profit growth due to the expertise you provided in your service.

You can get creative with this business model by incorporating it into your 1:1 coaching, consulting or DFY services, by structuring the price as a base price + percentage of revenue/profit growth.

3. Freemium Model

This model is built on offering a free version of your product/service with an option to upgrade to a paid version for more access.

Examples of this in the online expertise-based world are offering a free lesson from an online course so your potential clients can get a feel for your course and teaching style before making a full purchase of your course.

And you can get creative with this business model by incorporating it into DFY (done for you) services by offering a free audit or assessment, with the option to then purchase your full program or services to bridge the gap between the client’s desired goals and the audit/assessment findings.

4. Agency Model

This model is for DFY (done for you) services, where a client pays you to have something created specifically for them.

Examples of this in the online expertise-based world are in areas such as social media marketing and other digital services such as website development or systems set-up. It’s also used by consultants who offer DFY services such as taking on and completing projects end-to-end.

You can get creative with this business model by creating a team of freelancers, other businesses or service providers to offer a larger array of services to your clients, as a one-stop stop.

5. Value-Add Model

This model can be added onto any of the other models simply by providing additional add-ons that your client can choose from and add onto purchased services.

Examples of this in the online expertise-based world are having a “menu” of add-ons that you offer clients such as additional 1:1 time, access to paid-for resources or additional time on a retainer or program (e.g. extending the support timeline).

You can get creative with this business model by providing an additional support upsell within a group program or self-study course or offering on-going support for a set duration e.g. 3 months after the closure of a group program or 1:1 package.

Offer Suite

Whichever business model you choose, the next step is to ensure you have a strategic offer suite. This means choosing an offer suite that works best for your strategy.

Typically this looks like having 3-5 offers that clients can “move through” as a customer journey within your business services. The offers are priced at different price points, in alignment with the work/content provided and the transformation or results delivered.

This allows clients to make repeat purchases, increasing your customer lifetime value (i.e. allowing you to make more revenue per client) because once they’ve purchased one of your services/programs/offers and had a great experience with it, they’re likely to then make another purchase for another one of your services/programs/offers.

What’s most important here is to make sure your offers don’t canibalize off of each other. This is a common mistake in offer suite development, and results in potential clients not being able to easily decide which offer is right for them – which ends in them not making a purchase at all.

Marketing

Most people don’t enjoy marketing. I personally have a love-and-hate relationship with it myself. However, if there’s one thing that’s the most important thing when it comes to creating consistent growth in your revenue, it’s marketing.

So, how can you make marketing fun – or at least more tolerable?

The first thing is to change the way you look at marketing. Marketing doesn’t have to be showy at all. It’s allowing your potential clients to see how you can help them by guiding them to change their perspective on what they’re currently stuck on, sharing a new perspective with them (i.e. what you do and how you do it) and taking them behind the scenes to see how this works, and what results you’ve been able to generate for others.

Marketing is more about connection. It’s not necessarily sales, although the two get blended a lot in the online space. Marketing is about sharing your business and services with your audience, but making it about them – not about you.

Your goal is to get people to see themselves in your marketing, to help them build a connection with you, see you as an authority and begin to trust you.

Most of the time, people get stuck on marketing because they don’t know what to share or talk about. This is where content pillars and filters makes marketing much easier. By having topics you consistently talk about, and ways in which you talk about them, you can easily create content for 2 weeks, a month, or more in advance.

So think about what you offer, what the key pillars are, and the different angles in which you can talk about these topics. Create a table with pillars down the rows and filters (angles) across the columns, and spend an hour or two popping in ideas. Not only does this simplify marketing for you, but it also helps you maintain a cohesive set of topics that you regularly talk about, making it easy for new potential clients to easily understand what you do, who you do it for, and what your take in your industry is.

Sales

Lastly, we have sales. There is no business without sales. If you’re struggling to make sales, it’s time to change what you’re doing on the sales front because your business needs to make money to survive – and ideally from there, to thrive.

Like marketing, many people dislike sales. But sales doesn’t have to feel “sales-y” or “icky”. Sales is actually a service to your ideal clients. By reframing the way you look at sales, from it being a “I’ve got to try to get a client” mindset to “I have something that I can provide that someone else really needs” mindset, you’ll eventually come to realize that not doing any sales activity is actually selfish! Your potential clients need what you offer. There is something they are struggling with, and you have the solution for it – whether it’s coaching, consulting or DFY services.

When it comes to sales in the online space, there are two main categories of sales strategies – live launches and evergreen funnels. I always recommend having both set up. A live launch allows you to show up fully, take your audience on a deep dive of your current offer/service/program and get them excited about it and ready to buy! On the other hand, an evergreen funnel allows your sales system to be fully automated, typically detonating from a freebie through to a series of emails that ends in a pitch for one of your offers/services/programs. Having both these sales strategies in your business allows you to continue to make sales even when you’re not live launching (i.e. through the evergreen funnel) and also allows you to reap the excitement of a large revenue influx (i.e. through the live launches).

So when it comes to sales, you’ll have a situation where your marketing tees up demand, with a live launch then taking your audience through the full sales experience, or you’ll have a situation where your marketing has CTAs (calls-to-action) to grab your freebie, which then denotates the evergreen funnel.

Choosing one over the other is a matter of preference, and there are many business owners who skew one way vs doing both, but I implore you to consider having both in your business.

Want to Work on Your Business Foundations?

If you’ve recently launched your business and are looking to have the foundational business elements in place in a strategic way, check out Business LaunchPad. This program covers all the above topics, in a 3-month timeframe so that you can develop the powerful and strategic foundations for an online business that thrives!

7 Essentials for a Powerful Brand

December 21, 2022 by Sarah Lakhani Leave a Comment

Real quick – having a powerful brand is key to ensuring continuous growth in your business without the hustle.

Now that we have that out of the way (and agree on it!), let’s look at the 7 essential elements to have in place when you’re developing your brand.

Because here’s the thing… you already have everything you need to stand out in whatever crowded online space you’re in. I fully believe that. All you need to do is find a way to extract your uniqueness, develop your brand around it, and then embed that brand across your business – from your products/services to your marketing, sales and your end-to-end customer experience.

You see, the one BIG mistake you’re making that’s hurting your business and keeping you from bringing in higher levels of revenue (I’ll be honest, I made it, too), is that you’re hiding in the “safe space”. You’ve got to get out there and really showcase your brand in order for it to work for you. And yes, a lot of that is in your marketing, but you’ve got to also have the products/services and the experience to back it all up.

But we’re not getting into that here. Right now, we’re focusing on the elements you need to include when you’re building out your brand. And I’ve got to really stress on this here – you need to know this before going to a branding agency to get your branding done. This is brand strategy, and while there are some branding agencies that will help you develop this, it’s always a lot more powerful if you’ve had the time to intentionally think these through.

So without further ado, the 7 essentials for a powerful brand:

Brand Essential #1: The Brand Statement

Your brand statement is your anchor. It sums up what you believe in as a business, what the real reason is behind the products/services you decided to create and sell. I love to start my brand statements with the words “I believe” or “We believe”. Even if you hire a branding agency and they edit this, have something in place before you go. Ask yourself: What belief do you want your customers to connect with?

Brand Essential #2: Your Vision

Think of your vision as your ultimate North Star. It’s something aspirational, and truth be told you might never achieve it. For example, “to help a million women build their own scalable online businesses”. Ask yourself: What impact do you want your business to have in the world or for your target audience?

Brand Essential #3: Your Mission

Your mission is different to your vision in that it describes the “how”. It’s how you intend to accomplish your vision. What will you do to get to where you’re headed? Is it by providing specific services, providing access to resources or creating affordable products? For example, your mission could be “to provide a variety of business support services at different price points that allow women to lean into the containers that work best for them”. Ask yourself: What will you be doing or providing on your path to your North Star?

Brand Essential #4: Brand Values

You’re going to need about 4 to 6 brand values. These should include elements of what you promise to live by as a business, and what you intend to demonstrate internally and externally. Try to get creative. We’ve seen enough “customer centricity”, “respect” and “trust”. Ask yourself: What do you want to be a leader in?

Brand Essential #5: Your Brand Personality

Your brand personality comes through in your communications more than anything. But if you do it well, it should also come through in your sales, your actual products and services and in the channels you choose for your communications. Ask yourself: If your business were a person, how would you describe them?

Brand Essential #6: Your Brand Language

Your brand language, also known as your brand voice is developed as an answer to how you want to come across in your written and spoken communication. Think back to your brand personality and make sure these two match! There is nothing more unnerving than expecting a type of brand language after interacting with a brand and receiving something completely different. Ask yourself: Are there specific words you want to use that can eventually be associated with your brand?

Brand Essential #7: Visuals

Visuals – the thing most people start with when it comes to your brand is actually the last thing you should work on. Visuals refers to the colors and the graphical elements that you’ll use consistently (consistency is key!) across your online and offline content. Colors and visuals have emotional impact, so you want to be intentional about this. Ask yourself: What colors and graphical elements do you want to use to bring out everything you’ve developed as your overall brand?

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Stop listening to other people!

July 27, 2022 by Sarah Lakhani Leave a Comment

Why is it that when you’re ready to start your business, all of a sudden everyone has so much input and advice to give?

And why is it that something works so well for someone else, but just doesn’t seem to work for you?

Perhaps it’s time to stop listening to other people… and I’ll tell you why in the video below!

Finding Your Niche

June 16, 2022 by Sarah Lakhani Leave a Comment

This Coaching with Sarah session is on finding your niche. For anyone who’s a service provider, this is a HUGE topic – and something many people struggle with. But you don’t need to struggle anymore. I got you 🙂

And if you’ve got a product based business, then defining your niche might be slightly easier, but not always a breeze.

Knowing your niche is the first step towards building your positioning and then your messaging. And these are immensely important when it comes to attracting your ideal customers to your business. So grab a coffee, tea or any other beverage of choice and hit play!

And when you’re done…

Grab my Discover the Right Business for You workbook (& mini-course) totally free

Journaling Practice

June 15, 2022 by Sarah Lakhani Leave a Comment

This Coaching with Sarah session is on my absolute favorite journaling practice. Whether you already journal or don’t, I am certain you’re going to love the structure of this particular practice.

You can use this journaling practice whenever you feel stuck, need to make a decision, feel anxious, have lots of thoughts in your head, are hitting fear, and more. It’ll help you sort through your fears and worries and come out the other end feeling calmer, more inspired and ready to take action.

Having a good journaling practice is so important for personal growth, especially as you build and grow a business. And this specific practice has been a game changer for me and my clients. So grab a coffee, tea or any other beverage of choice and hit play!

Overcoming Fear of Failure

February 9, 2022 by Sarah Lakhani Leave a Comment

If there’s one thing that gets in the way of kind-hearted, soul-lit people starting their own businesses, it’s fear of failure. So in this article, I’m going to break down the four steps to overcoming fear of failure.

Step #1: Identify your fears

There are many ways to do this, but the simplest and the most effective is to just spend some time on your own, sitting in silence, center yourself, take a few grounding breaths and then just ask yourself “What am I afraid of?”

Sometimes you’ll get a whole host of things come up, and sometimes it’ll be something very specific to your current circumstance (for example, related to a launch if you’re in launch mode). Let all your fears surface. You might find that some of your fears are related to your abilities e.g. “I fear I won’t be able to get my clients the results they want”, or they might be related to things seemingly outside your sphere of control e.g. “I fear no one will pay this price for a candle”, or they might be related to deeply ingrained limiting beliefs e.g. “I worry that I won’t be able to make the money I desire working the hours I want to work”.

At this point, you might choose to write down your fears. You can create a list, “I fear…”, “I worry…”, “I’m concerned about…” etc. Alternatively, if you’re not into journalling, you can continue doing this in a meditative state.

Step #2: Take away your fear’s power

Continuing from Step 1, whatever fears come up, take them one at a time, acknowledge them, thank them for making an appearance and let them go. You might say to the fear “I see you, I acknowledge you, I thank you for everything you have done for me in the past, and I release you.”

You see, the key is to acknowledge that the fear you feel is coming up because it once served a very important purpose – to keep you safe. But if you’re looking to create something new in your life and your business, staying in the safe zone won’t get you there. You need to break through. You need to let your fear know that you see it, you acknowledge it, and you’re still going to go ahead anyway.

And before you move onto Step 3, you’ll want to create some trust in yourself. What proof or evidence do you have that you can take the action that’s causing the fear? Where have you done something similar in the past? Who around you has done something like this? Build up your evidence bank. Also think about what you would do if it really did go horribly wrong. You would likely figure it out, right? How would you do that and what evidence do you have of handling situations that went wrong in the past?

Step #3: Create safety to lean into

Your fear is just trying to keep you safe. That is its job. So instead of fighting the fear, work with it. In the previous step, we released it. In this step, we’ll take it one step further by creating a Plan B (and C and D and E if you need it) to calm the fear down.

If we look at the example of fear that comes up when promoting your products and services, we can break this down in the following manner:

Fear: I’ll promote and no one will buy.
Fear’s Power: I’m going to look stupid and people will talk about me behind my back.
Taking the Power Away: I will learn what works and what doesn’t, and I will prove to myself and others that I am willing to do the work to achieve my goal.
Creating Safety: If promoting via Instagram doesn’t work, I can adjust my strategy. If that doesn’t work, I can try another platform. If that still doesn’t work, I can hire a Social Media Coach to teach me how to make it work.

Other examples for creating safety might be working on your business while holding a corporate job so you can keep the steady income until you know you can make it work. Or launching your products/services to a test group first and collecting feedback before launching to the world. Or finding a coach or mentor to guide you through the areas you need help with. Or knowing that you can always go back to doing whatever you were doing earlier if this new direction doesn’t work (this worked really well for my clients in corporate).

Words of encouragement

So in conclusion, don’t let your fears stop you! You were made for great things. And your fears are evidence of you stepping into that vast field of possibility. Learn to manage your fears instead of your fears managing you and watch as you smash your goals – and more!

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Can you learn to love sales?

January 5, 2022 by Sarah Lakhani Leave a Comment

Ah, sales. You can’t have a business without it and yet, many business owners despise it. What type of person are you when it comes to selling and – perhaps even more importantly – how can you learn to love sales?

Sales is a fundamental activity for your business success

First, we have to acknowledge that sales is an incredibly important activity in any business. Without it, you literally don’t have a business. As many people have said before me, if you’re not making sales in your business, you’ve got an expensive hobby. In order to have a business, you need revenue coming into it – and without sales, that just won’t happen. Sure, you might have some word-of-mouth and referral traffic, but even then, particularly when it comes to services, there is still a good chance you’ll have to get on a call to pitch your services and close the sale. And, something to be aware of is that referral traffic may dry up eventually, so you always want to be able to generate your own sales so that you’re not dependent on an outside source for it.

So… what do you do if you’re not the amazing salesperson you want to be?

Let’s look at the three types of salespeople that exist

Type #1: The Believer

This type of salesperson loves to sell because they believe in their product/service and they want to serve as many people as possible

Type #2: The Anti-Salesman

This type of salesperson hates to sell because they’re repulsed by the idea of being salesy

Type #3: The Snow-to-Eskimos Salesperson

This type of salesperson wants to sell their products/services to whoever will listen, no matter whether they’re a good fit or not

What type of salesperson is The Believer?

If you happen to be a Believer, then hats off to you, keep doing what you’re doing. The reason why the Believer sells so easily is because of their perspective on why they’re selling. They focus on serving rather than selling. They understand that when someone purchases their product or service, they receive something that they have been wanting or needing. If you like to think of things in terms of push and pull, they don’t push their products to their customers, they allow their products to be pulled by their customers. This is easier said than done, but we’ll get into some key principles in just a little bit. But before that…

What type of salesperson is The Anti-Salesman?

If you relate to this type of salesperson, you definitely feel resistance to selling, and most likely equate selling to being “salesy”. You don’t see a middle ground, and likely just put your offer out there and tell yourself that if someone wants it, they’ll buy it. But the issue with this perspective is that very often, we intend to purchase something but we get distracted, or we need to feel better about the purchase, or we have questions that haven’t been answered, or a whole host of other reasons that get in the way.

What type of salesperson is The Snow-to-Eskimos Salesperson?

You hopefully don’t really relate to this type of salesperson, but it’s likely that you are repulsed by the idea that you could be perceived as this type of salesperson. If this sounds like you, then you’re The Anti-Salesman above, but let’s explore this type of salesperson, too, and dive into the persona of the salesperson you don’t want to become. The Snow-to-Eskimos Salesperson is on a mission to sell their product or service to anyone. This is the pushy salesperson with the morally questionable tactics. You shouldn’t want to be this type of salesperson. And the good news is that you don’t have to be! You can conduct sales activities without becoming a Snow-to-Eskimos Salesperson.

The question, therefore, is: how can you feel good about selling?

That is, essentially how you’ll learn to love sales, right?

Remind yourself that you’re not taking anything away from your customers. You’re not forcing anyone to buy. You are simply offering your product or service – which they have decided they want – in exchange for money. Break it down like this and you’ll soon start seeing this as the fair exchange that it is.
Have a way to gauge interest and ask those who’re interested to “raise their hand”. You don’t want to be The Snow-to-Eskimos Salesperson, so make sure that whoever you’re selling to is genuinely interested. There are so many ways to do this: you can host a free event (on a topic that relates to your product/service) and ask people to sign up, you can invite people to a discovery call (if you’re a service provider), you can sell via your own channels (social media and email) giving those who aren’t interested the opportunity to unfollow or unsubscribe or you can open up a waitlist or pre-sale as part of a campaign. There are probably plenty of other ideas too, but these are some to get your creative juices started.
Learn more about peoples’ buying habits. More often than not, we need to be reminded of something several times before we actually hit the purchase button. This is true even of things we already know we’re going to buy. It’s not about convincing someone to purchase. It’s about providing them with multiple opportunities to make the purchase. Study your own purchasing behaviors – and those of the people around you. And then remind yourself of these behaviors when the time comes to sell.
Understand – deeply – how your product or service benefits your customer. If you understand this, you’ll be able to explain clearly, concisely and with conviction, why someone should purchase your product or service. And this changes the conversation from being a situation in which you feel like you’re trying to sell something to someone to a situation in which you’re able to demonstrate empathy and provide a solution to someone. It’s a very different energy.
Lastly, build a relationship before selling. Create marketing content that speaks to your ideal customers. Connect with them via comments and DMs on social media. Set up free events that they can attend to become better acquainted with your products and services. Have a website and social media accounts that provide the information your ideal customers are looking for. Selling in the 5th or 10th encounter with your target customer is much easier than selling in your 1st or 2nd encounter. Create a community or a customer journey that your ideal customer goes through before you ask for the sale.

Learn to love sales: The Conclusion

Essentially, everyone can learn to love sales. I truly believe that. It’s a skill and a change in mindset, and if you’re not there yet, follow the 5 steps above and you’ll see a shift in your sales. After all, you have something to share with the world, and the more people you get it to, the bigger the impact you’ll make. This is about more than just you and the discomfort you currently feel about selling. It’s about serving and creating an impact in the world.

Did this article help change your perspective? Share it with others who might need the same!

Reframing Questions to Drive Success

December 8, 2021 by Sarah Lakhani Leave a Comment

At a young age, we learned about the power of questions – unknowingly, perhaps, but the seeds were planted. Who? What? Why? When? Where? And… How? When you think about where you are now, where you want to be and what you need to get you there, reframing questions opens up your mind to ideas and possibilities that would otherwise be dormant, driving your chance for success up.

In this article, I’m going to share several critical question to ask yourself as you work towards your goals. And in addition to that, I’m also going to share some ideas on how to structure your questions moving forward, so you are constantly expanding your thinking and developing new ideas. Sound good? Let’s get started!

The questions you ask yourself today

Typically, we tend to ask ourselves the same questions over and over again. People unhappy at work will ask themselves, “When will be life be different?”, “What do I need to get through the day?”, “How many days until the weekend/holidays?”. Entrepreneurs getting their businesses off the ground will ask themselves, “When will I start making money?”, “Why can’t I attract more customers?”, “When will I be where I want to be?”. Take a minute and think about the questions you ask yourself every day. If you’re ready to make changes, you can even write them down on a piece of paper or type them into a new document.

The trouble with the questions we ask ourselves, are twofold. One, they usually place more emphasis on the outside world than on things we can control ourselves. And two, they’re the same questions, so logically, we’re going to keep coming up with the same answers. And so, we have the same questions, same answers, and not much we can do about them. That’s not a great place to be.

Tip #1: Flipping the distribution of power through your questions

So let’s first look at flipping the questions around so that they’re more empowering. Instead of wondering when things will happen to or for us – a change in environment, an increase in leads, a more supportive peer groups, etc. – let’s change the questions so that they put you in the driver’s seat.

“When will life be different?” becomes “What can I do to bring more joy into my life?”
“When will I start making money?” becomes “When can I launch my service?”
“Why can’t I attract more customers?” becomes “How can I attract more customers?”

And so on.

This one little change in your questions will open up your mind to plenty of new ideas. Why? Because our brains love to solve problems. But when you ask yourself “When will life be different?”, your brain comes back with “When I’m not stressed out/When I have more money/When I have more clients.” etc. It’s a dead end, and the ball is in the outside world’s court. But now ask “What would make me enjoy my life more?” or “ What can I do to reduce stress in my life/make more money/attract more clients?” and you’ll get completely different answers which put the ball back in your court, empower you and open up your mind to new ideas.

Tip #2: Increasing the quality of ideas generated through reframing your questions

Secondly, as I mentioned earlier, by asking different questions, your brain will look for different answers. So if you’re currently asking a lot of “why” questions, try changing them to “how” questions. If you’re asking mostly “when” questions, change them to “what” questions. There is no secret formula – just ask different questions by exploring the many types of questions you can ask.

For example, “Why am I not attracting the right clients to my business?” can become any of the following questions:

“What can I do differently to attract the right clients?”
“How can I attract the right clients?”
“How do my competitors attract their clients?”
“Who are the right clients for my business?”
“Who can help me attract the right clients for my business?”
“Where are the clients that I would like to attract to my business?”

As you can see above, there are plenty of different questions you can ask yourself about the same topic. And depending on what you ask and how you ask it, you’ll get different answers, and ideas. This is key because it changes the pattern you have formed in your mind and it introduces new things to explore, which in turn will introduce even more new things to explore.

A complete revamp to demonstrate the impact of reframing questions

So let’s take one scenario and see how asking different questions produces a different outcome.

The question we’ll start off with is: “Why isn’t my audience engaging with me on social media?” This is something a lot of small business owners struggle with, so I hope it’s an example that not only demonstrates the power of questions but also provides you with immediate questions to start asking yourself.

I would imagine, having been in this place before, that the response to this question that plays in your mind is something along the lines of poor content, the wrong audience and a topic that doesn’t resonate with your audience.

Now let’s ask a few new questions and see what happens.

“What can I do to encourage my audience to engage with me on social media?”
“When can I expect my audience to engage with me on social media?”
“How can I encourage my audience to engage with me on social media?”
“Where can I place calls to action to encourage my audience to engage with me on social media?”

With these three new questions alone, you can expect to develop ideas around:

content that would be interesting to your audience
calls to action to use
placement of calls to action
checking insights to find the best times for audience engagement
creating simple prompts to encourage engagement

None of these were responses to the original question, “Why isn’t my audience engaging with me on social media?”. And so, as can be seen through this example, asking different questions, and hopefully better questions, leads to new ideas that help shift you out of your current situation and towards your goals.

The key takeaway

We often ask ourselves the same questions every day, particularly around things we struggle with. To move out of your current situation, you need to prompt new ideas through new ways of thinking about the situation. This is accomplished through reframing your questions. Two ways to do this: flip your question to give you the power and ask different questions about the same thing so you can view the problem from different angles. Questions are extremely powerful and will give rise to plenty of incredible ideas, as long as you use them in the right way.

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