• Skip to main content
  • Skip to footer

Sarah Lakhani Consulting

Where Brand and Business Come Together This is the space where ambitious women come to bring clarity to their ideas, structure to their growth, and meaning to the businesses they’re building.

  • About
  • Services
  • Client Stories
  • Resources
  • Freebies
  • Contact

brand elements

7 Essentials for a Powerful Brand

December 21, 2022 by Sarah Lakhani Leave a Comment

Mercedes logo on hood of car representing a powerful brand

Real quick – having a powerful brand is key to ensuring continuous growth in your business without the hustle.

Now that we have that out of the way (and agree on it!), let’s look at the 7 essential elements to have in place when you’re developing your brand.

Because here’s the thing… you already have everything you need to stand out in whatever crowded online space you’re in. I fully believe that. All you need to do is find a way to extract your uniqueness, develop your brand around it, and then embed that brand across your business – from your products/services to your marketing, sales and your end-to-end customer experience.

You see, the one BIG mistake you’re making that’s hurting your business and keeping you from bringing in higher levels of revenue (I’ll be honest, I made it, too), is that you’re hiding in the “safe space”. You’ve got to get out there and really showcase your brand in order for it to work for you. And yes, a lot of that is in your marketing, but you’ve got to also have the products/services and the experience to back it all up.

But we’re not getting into that here. Right now, we’re focusing on the elements you need to include when you’re building out your brand. And I’ve got to really stress on this here – you need to know this before going to a branding agency to get your branding done. This is brand strategy, and while there are some branding agencies that will help you develop this, it’s always a lot more powerful if you’ve had the time to intentionally think these through.

So without further ado, the 7 essentials for a powerful brand:

Brand Essential #1: The Brand Statement

Your brand statement is your anchor. It sums up what you believe in as a business, what the real reason is behind the products/services you decided to create and sell. I love to start my brand statements with the words “I believe” or “We believe”. Even if you hire a branding agency and they edit this, have something in place before you go. Ask yourself: What belief do you want your customers to connect with?

Brand Essential #2: Your Vision

Think of your vision as your ultimate North Star. It’s something aspirational, and truth be told you might never achieve it. For example, “to help a million women build their own scalable online businesses”. Ask yourself: What impact do you want your business to have in the world or for your target audience?

Brand Essential #3: Your Mission

Your mission is different to your vision in that it describes the “how”. It’s how you intend to accomplish your vision.  What will you do to get to where you’re headed? Is it by providing specific services, providing access to resources or creating affordable products? For example, your mission could be “to provide a variety of business support services at different price points that allow women to lean into the containers that work best for them”. Ask yourself: What will you be doing or providing on your path to your North Star?

Brand Essential #4: Brand Values

You’re going to need about 4 to 6 brand values. These should include elements of what you promise to live by as a business, and what you intend to demonstrate internally and externally. Try to get creative. We’ve seen enough “customer centricity”, “respect” and “trust”. Ask yourself: What do you want to be a leader in? 

Brand Essential #5: Your Brand Personality

Your brand personality comes through in your communications more than anything. But if you do it well, it should also come through in your sales, your actual products and services and in the channels you choose for your communications. Ask yourself: If your business were a person, how would you describe them?

Brand Essential #6: Your Brand Language

Your brand language, also known as your brand voice is developed as an answer to how you want to come across in your written and spoken communication. Think back to your brand personality and make sure these two match! There is nothing more unnerving than expecting a type of brand language after interacting with a brand and receiving something completely different. Ask yourself: Are there specific words you want to use that can eventually be associated with your brand?

Brand Essential #7: Visuals

Visuals – the thing most people start with when it comes to your brand is actually the last thing you should work on. Visuals refers to the colors and the graphical elements that you’ll use consistently (consistency is key!) across your online and offline content. Colors and visuals have emotional impact, so you want to be intentional about this. Ask yourself: What colors and graphical elements do you want to use to bring out everything you’ve developed as your overall brand?

Found this helpful? Share it with someone who can benefit from it, too!

  • Share on Twitter Share on Twitter
  • Share on Facebook Share on Facebook
  • Share on LinkedIn Share on LinkedIn
  • Share via Email Share via Email

Filed Under: Brand Tagged With: brand, brand elements, brand strategy, branding

Footer

Looking to build authority, stand out and sell more easily in your online business?

I help women with expertise-based online businesses build magnetic businesses and brands that stand out and attract their ideal clients using my bespoke BBA Method.

Don't just build a business, build a brand.

Online Business Services

Latest Articles

Your Business Needs a Strong Foundation to Grow

June 26, 2024 Leave a Comment

7 Essentials for a Powerful Brand

December 21, 2022 Leave a Comment

Stop listening to other people!

July 27, 2022 Leave a Comment

Are you a woman who wants to create a value-driven organization or team?

My network of experts and I help female CEOs and leaders build businesses that deliver on their brand promise, creating credibility and authority, using my bespoke BBA Method.

Find out more about our consulting services.

Consulting Services

Copyright © 2025 · Sarah Lakhani Consulting LLC · Privacy Policy · Cookie Policy · Sitemap