Developing the Business Strategy for Dubai Women Establishment
As Dubai Women's Establishment continued to grow its impact and influence across the UAE, the organization recognized the need for a strategic direction shaped by its own people and grounded in its operational reality. DWE wanted a strategy that could be owned and implemented by the teams responsible for delivering it, with a clear and practical path from document into action.
challenge
Sarah Lakhani Consulting took a ground-up approach before a single recommendation was made. The engagement began with in-depth interviews with employees to build a clear picture of DWE's current state, challenges, and opportunities. This was complemented by both quantitative and qualitative research, providing an objective external lens alongside the internal perspective. Two workshops brought key stakeholders directly into the strategic thinking process, ensuring the emerging direction reflected the priorities and realities of the people closest to the work. All phases were synthesized into a 70+ page strategic document covering DWE's strategic direction, priorities, and a concrete plan for implementation.
approach
The engagement produced a comprehensive strategic document built directly from DWE's own insight and stakeholder input. The research and engagement methodology meant the strategy was anchored in DWE's operational reality rather than a generic framework.
results
The completed strategy was presented to DWE's CEO, equipping the organization with a clear, implementable direction grounded in research, strategic judgment, and a realistic read of what DWE could actually execute over the next five years.
