The Art & Strategy of Business:
10 Weeks to a Differentiated Business
It’s time to step into your CEO shoes
- Build your business in a strategic way
- Identify and showcase your differentiators so you stand out in the market
- Create a business model that increases client retention and customer lifetime value
- Develop marketing that attracts perfect fit clients
- Leverage sales strategies to keep your business growing
- Implement business operations to allow you deliver effectively
This 10-week program has been carefully curated to help you define, design, create and launch your business in a way that allows it to stand out, attract perfect-fit clients and fulfill the life and business vision you hold.
The next round of this program is from May 11, 2023 to July 13, 2023.

Imagine having a business that people rave about.
Imagine being known as the go-to person in your industry.
Imagine sitting down every day and knowing exactly what to work on to take your business to the next step.
All this and more is possible when you are strategic, focused and intentional with your business-creation efforts.
You know you have incredible products/services.
You know you were meant to create a wildly successful business.
And now, you’re ready to step into that desire and bring it all to life.
It’s time to build your BUSINESS.
Have you found yourself thinking or saying any of these things….?
There’s so much to do, I’m not sure where to start!
Everywhere I look, there’s another business doing something very similar to what I want to do. How will I ever stand out?
I know I can do this, I can feel it in my bones. I just need a little bit of structure, a framework, some guidance.
I thought all I needed was an idea and then marketing… but everyone’s talking about emails and different platforms, and building funnels.. and now I’m so confused.
I thought all I needed was an idea and then marketing… but everyone’s talking about emails and different platforms, and building funnels.. and now I’m so confused.
Starting this business on my own has been a very lonely journey. I wish I had a community of people supporting me along the way.
The Art & Strategy of Business is a unique program utilizing real business strategy and step-by-step frameworks, so that all these sticky areas can be overcome.
Welcome to The Art & Strategy of Business
This is not a coaching program.
The Art & Strategy of Business is an immersive 10-week program in which you’ll define and create a uniquely positioned, differentiated business and launch it 🚀
In this program, you’ll:

Learn how to build a differentiated business with long-term potential.

Take action in the sessions, get realtime feedback from me and your peers so you can make immediate changes as you create your business.

Receive, follow and use my proprietary frameworks and methods so you can let go of feeling overwhelmed and launch your business with immense clarity.

Learn how to ensure your business and your brand are aligned so you not only meet your clients’ expectations, but you exceed them all the time!

Create marketing content that reinforces your unique messaging so you have evergreen content that quickly builds awareness, familiarity and connection.

Develop easy-to-implement sales strategies so you can take your business to new heights through more and more sales that feel great to bring in.
The Art & Strategy of Business is…
A group program that helps female service-based online business owners build their business. This program focuses on the strategic, practical and operational aspects of starting and launching a successful online service-based business.
The program covers topics such as developing an offer, identifying a target market and niche, developing your brand, identifying the elements of your business and your offer to help you stand out (i.e. your differentiators), creating your positioning and messaging to communicate your offer, setting up a website, marketing and sales strategies, pricing and packaging your service, and delivering them.
The goal of this program is to provide you with the tools and knowledge you need to start and grow you service-based online business in the easiest, most straightforward and fun way!
This intimate and fully experiential program cover 8 absolutely required topics across business building, marketing and sales, to get your business launched and your services booked out!
The next round of this program is from May 11, 2023 to July 13, 2023.

- Picking your niche
- Identifying your target audience
- Clarifying your business idea

- Leveraging your unique skills and interests to create a service offering
- Conducting research (market, consumer + competitor)
- Uncovering your differentiators

- Catch up on Weeks 1 & 2
- Rest and recharge

- Exploring potential business models
- Designing your best-fit business model

- Creating your offer suite
- Creating packages and pricing tiers

- Creating your brand identity and messaging
- Developing your visual identity

- Developing a content marketing strategy
- Getting started with email marketing
- Building a professional website and online presence

- Catch up on Weeks 4, 5, 6 and 7
- Rest and recharge

- Communicating your offer with impact
- Creating and implementing lead magnets
- Developing a sales funnel
- Mastering Discovery Calls

- Setting up systems and processes
- Staying organized and efficient as you scale
The live sessions run every Thursday at 16:00 Dubai time (12:00 GMT) from May 11, 2023 to July 13, 2023. Recordings will be made available within 24 hours in case you’re unable to make it live to the session. Support is offered throughout the program via a Facebook Group.
Join this intimate and immersive program and create your unique and differentiated business using business and brand strategies and my proprietary frameworks and methods, so you can stand out in the market and run a successful service-based online business.

Build the successful business you desire!
Let’s do this together, in
The Art & Strategy of Business
The next round of this program is from May 11, 2023 to July 13, 2023.



What’s included in your program package

8 weekly group sessions, in which you’ll learn, take action and work together as well as with me to create your powerful and client-attracting brand + 2 integration weeks so you’re always up to date and/or well rested to keep going

My eyes and ears on your business, your challenges, your progress and your questions AND your peers’ eyes and ears, perspectives and feedback, too!

A safe space and environment where everyone helps and supports one another in building their businesses and brands

A tried and tested program and frameworks that will guide you to extract your uniqueness and your competitive advantage and embed it within and across your business
And wait… There’s more!
4 Incredible Bonuses

Recordings of all the live sessions, so you can review and revisit whether you were there live or couldn’t make it to the session

A collaborative space where you can share with and support your peers throughout the program and beyond

ClarityBooks with every session to take what you’re creating even further

“Workshop-style” sessions which will include in-session exercises, giving you the opportunity to share and collect feedback on the work that you do in-session in real time
But that’s not all…
I want you to know that you are 100% capable of building the business that you’ve been dreaming of. You have everything it takes, and can learn anything else you need to learn to get you there. That’s what I’m here for.
The Art & Strategy of Business is a program unlike any other.
- It’s an intimate workshop-style group program, through which you’ll learn, implement and get feedback on your work.
- We’ll be taking action together, in the sessions.
- You’ll receive guidance from me, every step of the way.
- And you’ll also receive feedback and suggestions from your peers, as well as from me.
- You’ll feel supported, and never left behind.
I created this program in this format because I want you to take action. I want you to come out the other end with the business you desire. I want you to win as much as you want to win.

Is The Art & Strategy of Business right for you?

You already have an idea for your service-based online business, even if it’s not fully formed – you know what type of service you’d like to offer

You want to launch a product-based business or a brick-and-mortar business

You have a skill or experience that you know will help others

You don’t know what type of business you’d like to have, or what service you’d like to offer

You want to build your business the right way, with strategy and intentionality

You’re not sure if entrepreneurship is for you

You’re ready to put in the work to create a powerful and unique business

You want a done for you service that’s more plug and play
Join this intimate and immersive program and create your unique and differentiated business using business and brand strategies and my proprietary frameworks and methods, so you can stand out in the market and run a successful service-based online business.

Build the successful business you desire!
Let’s do this together, in
The Art & Strategy of Business
The next round of this program is from May 11, 2023 to July 13, 2023.
Wondering about a refund option?
Because of the intimate size of this group, and the nature of the program, there are no refunds after purchase.
“I help small business owners design, create and build their online businesses with clarity and ease. I help them find that unique element within their business and embed that across all areas so that they stand out.”
I was a management consultant in the corporate world for 15 years.
I’ve worked across several industries, delivering projects that span across strategy development and planning, process improvement, solving operational problems and improving customer experience.
I have a huge repertoire of frameworks, methodologies and tools that I’ve created throughout my career. And the thing that I love the most out of them all?
Creating businesses that stand out.
Businesses that have a unique element to them that is then embedded across all areas of the business. That’s my thing.
So now I’m using all my experience and my passion to help entrepreneurs build businesses that stand out and attract their ideal clients, so they can generate the income they desire and live the lives they dream of.
Throughout our engagement, we’ll uncover, refine, design, create and embed your uniqueness across your business. We do this in every phase of the program so that your distinctive marks are part of every business element and customer touchpoint.
And my secret sauce? It’s in my delivery. It’s in the way I work with my clients. It’s in the experiential structure of my programs, in which we all work together and have fun building your brand!

Here’s what a few of my clients have said about my programs and working with me:

“Plenty has changed for me since joining your program! I have a better understanding of marketing and content strategy and I have a structure for operating as an official business as opposed to a ‘side hustle’.”

“A really tangible result that I’ve received is structure… Having a roadmap/a list of tasks to work on to get me to achieve the vision I have for my business.”

“The program content was very rich and informative. I loved the structure, exercises and most of all the one on one discussions with Sarah!”

“Sarah is very knowledgeable and easy to work with. Her structure and approach are extremely impressive. She’s so easy to talk to and learn from, very knowledgeable and thorough in her delivery.”

“Sarah’s program content is very extensive and detailed. It covers everything you need to consider to run a successful business. She thought of everything so you don’t have to!”

“It was a great experience, very thorough. Sarah listened to our challenges and was patient. During the process, we felt you like were a part of the team!”

“You break things down easily, explain clearly, support with examples, suggest ideas, always encourage me (and calm me down!) and offer really useful and easy to use tools!”
Here are some questions that have come up in the past. If there’s anything else, just send me a DM on Instagram!
Q1: What if I don’t have a business yet?
A1: You don’t need to already have a business to join this program. All you need is an idea of the type of service(s) you want to provide through your business.
Q2: What if I have a vague idea of what I want to do, but I’m not 100% sure what it is or how I’ll do it?
A2: Not a problem! We’ll be working on defining your business, your offers, and everything else you need. So as long as you have an idea of what it is you want to do within your business, you’re good to go!
Q3: My business is a few years old but it’s not getting me the revenue that I want it to. Will this still work for me?
A3: Absolutely, The Art & Strategy of Business is perfect for you! As long as you’re ready to do the work, we will refine all the pieces of your business, then develop the marketing and sales experience so your business has the foundation to grow and start bringing in consistent revenue.
Q4: I don’t have 10 weeks to do this. What other options do I have?
A4: I offer standalone intensives which are 90 minutes long and can be used to zero in on any business and brand strategy areas you’d like to focus on.
Q5: Is this for product-based businesses too?
A5: No, this program is for service based online businesses only.
Q6: What if my business isn’t an online business?
A6: Then this isn’t the right program for you. I do, however, work with all types of businesses in my 1:1 programs, Unleash Your True Potential and Working Towards Quitting.
Q7: What if I need to skip a week?
A7: All sessions are recorded and shared within 24 hours, so you can catch up on the replays and work through the exercises in your own time, tapping into the Facebook Group for support as needed.
Q8: Can I choose the weekly day and time?
A8: No. Because this is a group program, the days and times will be set. But replays will be available for all the sessions.
Q9: What will we do in the weekly calls/sessions?
A9: Some 60-minute calls will be all learning, and others will include a portion of learning, a portion of exercises / taking action either alone, in groups or pairs, or a combination of both, and then sharing back with the larger group for feedback.
Q10: How big will the group be?
A10: This is an intimate group, of no more than 20 people. Once those spots fill up, I’ll open a waitlist for the next round.
One last thing….
If you know you want this – if it’s speaking to you 100% and you don’t want to waste another minute, get in now. I’ll be keeping this group small, no more than 20 people. Once those spots fill up, I’ll open a waitlist for the next round. So if you’re ready, do it! It’s really easy. Click below to buy. You will be redirected to Paperbell, where you’ll purchase the package. Once completed, all your group sessions will be added to your calendar and can also be found in your Paperbell account. You’ll even have access to the recorded sessions and the ClarityBooks straight through Paperbell.
Let’s build your business!
Join this intimate and immersive program and create your unique and differentiated business using business and brand strategies and my proprietary frameworks and methods, so you can stand out in the market and run a successful service-based online business.

Build the successful business you desire!
Let’s do this together, in
The Art & Strategy of Business
The next round of this program is from May 11, 2023 to July 13, 2023.