Build a brand, not just a business!
In today’s online world, business strategy is not enough. It’s time to build a powerful and magnetic brand using brand strategies that have worked for all my 1:1 clients – and then use that brand strategy to create a business strategy that aligns with it.
This is the world of brand and business alignment!
You are already an ambitious and successful business owner with 2+ years under your belt selling your expertise, but…
You know you can have a bigger impact
To do this, you need to focus on your brand strategy, not just your business strategy.
That’s what I’m here for!
Why should you build a brand?
Your business sits inside your brand. And if that brand hasn’t been intentionally defined, your business expands into areas that don’t strengthen your brand – what you stand for, how you make your audience and clients feel, the overall experience you offer, and how you position your business.
And also…. without a brand, many ideas you come across for your business may sound great, but with a brand, every idea goes through a filtering process which helps you identify whether this particular idea will strengthen your brand, or detract from it.
This is how you create your brand, and use brand and business alignment to ensure every decision you make strengthens your business.
As a business and brand strategist, my approach to business is a little different.
It’s not just about the nuts and bolts of building a business – it’s about creating a compelling and magnetic brand that not only ties your business together with an aesthetically pleasing, cohesive and emotion-evoking look and feel but also gives you the direction, clarity and decision-making ease that you need as a CEO to be able to make the right decisions for your business.
Inside of From Business to Brand (B2B), you’ll gain access to:
A business partner and mentor who can teach you real business and brand strategies and implementation tactics that are relevant to your unique and specific business.
Someone to guide you through developing your brand strategy, and defining the business strategies that align with it, step-by-step.
A dedicated business and brand strategy consultant who will ideate with you, developing your business and brand strategies, including your business model and offer suite, marketing and sales strategy with you.
A trusted advisor who can help you identify where you need to be focusing your efforts, what you should be working on and how to do it.
Unlimited material reviews – including but not limited to: sales pages, websites, lead magnets, copy for your website, marketing, email funnels…
Unlimited 1:1 interactions via email and messages, to help you while you work on the things we discuss in our 3 monthly 1:1 calls
A mentor who can hold space for you, whether you’re dreaming big, self-sabotaging or celebrating your many wins in your business.
My method lies in uncovering your differentiator – what makes you and your business unique. We use that to build your brand and align your business strategy, your business model, offer and your marketing messages to it.
In other words, we’ll embed that uniqueness across every part of your business so you can stand out, attract your perfect-fit clients and create a powerful brand for your business.
Ready to elevate your business into a brand?
Define your brand strategy and align your business strategy to stand out, build authority and consistently attract your best-fit clients.
Still have questions? Want to see if we’re a good fit? Schedule a call with me using the calendar at the bottom of this page.
*One-time payment of $6000 or payment plan option for 4 months
Pay in Full Bonus
A 4-hour CEO Day (value of $1000) which you can use anytime while in the program and for up to 6 weeks post the end of the program.
Your CEO Day is yours to use in whichever way you like. We can deep dive into anything you want to focus on such as a launch plan, partnership model or marketing and content strategy (or anything else you’re working on or are feeling stuck on).
What’s included in your B2B program package
Real business and brand strategy, developed together, along with action plans, and additional mindset work as and when needed.
3 x 60 minute 1:1 sessions with me (12 of them, across a 4 month period)
My eyes and ears on your business, your challenges, your progress and your questions, working together with you to develop or grow your business
Worksheets and guidebooks where needed, with additional information and exercises to guide you through the process
A tried and tested program and framework that will guide you to extract your uniqueness and your competitive advantage and embed it within and across your business
The “Curriculum” | What will we work on together?
This program is designed for expertise-based online businesses, such as coaches, consultants, skills-based services providers (photographers, videographers, graphic designers, social media specialists etc.)
In our first month together, we’ll identify your differentiator, develop your USP and UVP, articulate your messaging and positioning and define your vision and mission statements.
In our second month together, we’ll define your brand values, your brand emotion and your brand promise. We’ll also identify your brand archetype and develop your brand identity – your colors, visual elements, brand personality and language. Lastly, we’ll develop your brand story.
In our third month together, we’ll refine your business model by revisiting your ideal client and niche definitions, identifying the value proposition and aligning your offers/offer suite with your brand strategy. We’ll also work on your pricing.
In our fourth and last month together, we’ll dive into marketing and sales – from developing your visual templates, to enhancing your email communications and using offline marketing and sales strategies, developing collateral appropriate for your business, and lastly, we’ll enhance your website to reflect your new brand.
Wondering about a refund option?
If after purchasing, you don’t think this program is for you, you can get a full refund up to 14 days after your purchase date.
After the 14-day period, however, no refund option is available.
Ready to elevate your business into a brand?
Define your brand strategy and align your business strategy to stand out, build authority and consistently attract your best-fit clients.
Still have questions? Want to see if we’re a good fit? Schedule a call with me using the calendar at the bottom of this page.
*One-time payment of $6000 or payment plan option for 4 months
Pay in Full Bonus
A 4-hour CEO Day (value of $1000) which you can use anytime while in the program and for up to 6 weeks post the end of the program.
Your CEO Day is yours to use in whichever way you like. We can deep dive into anything you want to focus on such as a launch plan, partnership model or marketing and content strategy (or anything else you’re working on or are feeling stuck on).
Still not sure? Let’s get on a call!
If you’ve got questions or are still not 100% sure if this is the program for you, schedule a call with me using the calendar below, and I’ll help you make a decision. I promise that the objective of the call will be to help you decide, not to pressure you into buying, especially if this isn’t the right program for you.