From Business to Brand (B2B) - Sarah Lakhani Consulting

Build a brand, not just a business!

In today’s online world, business strategy is not enough. It’s time to build a powerful and magnetic brand that attracts and converts clients using brand strategies that have worked for all my 1:1 clients – and then use that brand strategy to create a business strategy that aligns with it.

This is the world of brand and business alignment!

Submit your application

Whether you’re just starting out or are a couple of years into your business…

You know you can have a bigger impact, if only you could figure out how to have…

A clear differentiator that gives you confidence and showcases why your offers are the best offers for your clients
A magnetic and emotion-driven brand that your audience is obsessed with
A business model that aligns with your values and your brand – one that feels 100% authentic to you and allows you to deliver your products/services in the way that truly lets your brand shine
Strategic marketing that attracts the right audience and converts them into clients
Deep and meaningful relationships, increased engagement and brand affinity that leads to loyalty and business growth
An optimized sales strategy leading to sustainable growth and financial stability
Long-term business scalability without compromising on the quality of your products/services
Clear focus and direction (instead of constantly switching strategies and tactics) so you can avoid distraction and commit to a strategy that works for you
A customer journey that reflects your brand at every touchpoint, resulting in higher conversions and customer satisfaction

To do this, you need to focus on your brand strategy, not just your business strategy.

That’s what I’m here for!

Why should you build a brand?

Your business sits inside your brand. And if that brand hasn’t been intentionally defined, your business expands into areas that don’t strengthen your brand – what you stand for, how you make your audience and clients feel, the overall experience you offer, and how you position your business.

And also…. without a brand, many ideas you come across for your business may sound great, but with a brand, every idea goes through a filtering process which helps you identify whether this particular idea will strengthen your brand, or detract from it.

This is how you create your brand, and use brand and business alignment to ensure every decision you make strengthens your business.

As a business and brand strategist, my approach to business is a little different.

It’s not just about the nuts and bolts of building a business – it’s about creating a compelling and magnetic brand that not only ties your business together with an aesthetically pleasing, cohesive and emotion-evoking look and feel but also gives you the direction, clarity and decision-making ease that you need as a CEO to be able to make the right decisions for your business.

Inside of From Business to Brand (B2B), you’ll gain access to:

Step-by-step brand-building strategies, to help you define your differentiator, brand emotion and brand strategy, and the business strategies that align to them

High-touch support in creating your brand and business strategies, from your messaging and positioning, to your business model, marketing, sales, website and more

A community that will support you, ideate with you and provide you with feedback and suggestions, while working alongside you on the same program content

Session recordings, workshops/labs and – as a BONUS for the inaugural cohort – 1:1 sessions

ClarityBooks to guide you through the work, from developing your brand and business strategies through to the implementation of them

But that’s not all!

This inaugural cohort of B2B also gets access to Business LaunchPad, a foundational
business program to start or refine your online business.

Business LaunchPad includes three modules which cover business idea validation, market research and understanding the opportunity in the market, and building a foundational business model and offer suite.

My method lies in uncovering your differentiator – what makes you and your business unique. We use that to build your brand and align your business strategy, your business model, offer and your marketing messages to it.

In other words, we’ll embed that uniqueness across every part of your business so you can stand out, attract your perfect-fit clients and create a powerful brand for your business.

Ready to elevate your business into a brand?

Define your brand strategy and align your business strategy to stand out, build authority and consistently attract your best-fit clients.

submit your application

Still have questions? Want to see if we’re a good fit? Schedule a call with me using the calendar at the bottom of this page.

Standard Tier Inclusions:

3 Group Sessions per month
2 Workshops/Labs per month
Community Forum
Session Recordings
ClarityBooks and Additional Resources
BONUS: 4 x 60 minute 1:1 sessions

Standard Tier Pricing: $1000/month for 4 months or PIF $4000

VIP Tier Inclusions:

Everything from the Standard Tier, PLUS:

Material Reviews
Private 1:1 Slack Channel
BONUS: An additional 4 x 60 minute 1:1 sessions (total of 8 sessions)

VIP Tier Pricing: $1250/month for 4 months or PIF $5000

Still have questions? Want to see if we’re a good fit? Schedule a call with me

Let’s Talk About the BONUSES!

Inaugural Group Cohort Bonus:

Access to Business LaunchPad (recorded course)
Standard Tier: 4 x 60 minute 1:1 sessions
VIP Tier: 8 x 60 minute 1:1 sessions

Pay-In-Full Bonus (applied if you pay in full)

A 4-hour CEO Day (value of $1000) which you can use anytime while in the program and for up to 6 weeks post the end of the program.

Your CEO Day is yours to use in whichever way you like. We can deep dive into anything you want to focus on such as a launch plan, partnership model or marketing and content strategy (or anything else you’re working on or are feeling stuck on).

What’s included in your B2B program package

Real business and brand strategy, developed together, along with action plans, and additional mindset work as and when needed.

3 x 90 minute group sessions with me per month to learn how to build a brand and develop business strategies that align with it

2 x 60-90 minute workshops/labs with me per month to implement and work through the exercises as you build your brand and business strategies

My eyes and ears on your business, your challenges, your progress and your questions, working together with you to develop or grow your business

ClarityBooks with every session, with additional information and exercises to guide you through the process

A tried and tested program and framework that will guide you to extract your uniqueness and your competitive advantage and embed it within and across your business

Bonus Program: Business LaunchPad, a foundational business program to help you start or refine your online business. BLP includes three modules which cover business idea validation, market research and understanding the opportunity in the market, and building a foundational business model and offer suite.

The “Curriculum” | What will we work on together?

In our first month together, we’ll identify your differentiator, develop your USP and UVP, articulate your messaging and positioning and define your vision and mission statements.

In our second month together, we’ll define your brand values, your brand emotion and your brand promise. We’ll also identify your brand archetype and develop your brand identity – your colors, visual elements, brand personality and language. Lastly, we’ll develop your brand story.

In our third month together, we’ll refine your business model by revisiting your ideal client and niche definitions, identifying the value proposition and aligning your offers/offer suite with your brand strategy. We’ll also work on your pricing.

In our fourth and last month together, we’ll dive into marketing and sales – from developing your visual templates, to enhancing your email communications and using offline marketing and sales strategies, developing collateral appropriate for your business, and lastly, we’ll enhance your website to reflect your new brand.

Wondering about a refund option?

If after purchasing, you don’t think this program is for you, you can get a full refund up to 14 days after your purchase date.

After the 14-day period, however, no refund option is available.