Let’s break this down, because yes – there is a structure to it!

Session #1: Differentiation and Positioning

A deep dive to hone in on who your ideal clients are, beyond their demographics, i.e. what are their desires, challenges, values; clarifying and articulating your niche; conducting research to gauge market competition and demand; and finally, defining your differentiator(s) and positioning in the market.

Session #2: Business Model and Product/Offer Suite

Developing your business model, value proposition and offer suite, including upsells, downsells, cross-sells – all the sells; a quick look at pricing psychology to finalize your pricing.

Session #3: Social Media Strategy + Content Planning

Defining your social media strategy and creating your evergreen content planning framework so that you never run out of topics to talk about or content to create.

Session #4: Launch Planning or Campaign Planning

Getting ready to launch your business or your new offers/products! A full launch plan that includes both online and offline strategies.

Session #5: Website Content & Layout (new or refresh)

From your homepage to your about page to your services page… what to create (or update) on your website to proudly send your potential clients to it and keep them on your website for longer, increasing engagement and the potential of making a sale.