If you can’t explain what makes you different, you’ll keep getting overlooked.
Now available as a complete standalone course: Module 1 of the From Business to Brand program.
Whether you’re shaping your first business or want to reposition an existing one to generate more sales, this course gives you the clarity to stand out from the start.
You have a business idea or a business that’s already live.
You know your work can help people.
But when someone asks what makes you different, your answer still feels… fuzzy. Vague.
You might say things like:
→ “I care more.”
→ “I go above and beyond.”
→ “I really know my stuff.”
→ “I’m passionate about what I do.”
→ “I want to help people.”
But so does everyone else. And in a crowded market, “good” isn’t enough. You need to be different – and sound different. Otherwise, people scroll past or choose someone else.
That’s what this course on Differentiation and Messaging helps you do.
This course is Module 1 of the full From Business to Brand program, a premium brand-building experience for women founders.
Right now, you can access it as a standalone course, making it the perfect way to test the program before investing in it completely.
You’ll get full access to the lessons, worksheets, and support designed to help you define your unique edge, so your business starts standing out for the right reasons.
What you’ll walk away with
By the end of this standalone course, you’ll be able to:
☑️ Pinpoint the exact people you’re meant to serve so you can speak directly and compellingly to them
☑️ Use research to understand your market, identify the gaps, uncover your differentiator, and ultimately back up your business decisions
☑️ Apply my proprietary 3Ps of Differentiation to identify what makes you stand out in your market, industry and niche
☑️ Uncover and articulate your Unique Value Proposition to highlight the ultimate value you provide your clients/customers
☑️ Identify your Unique Selling Propositions to highlight the things that make you different from your competitors
☑️ Define your Vision Statement so you can rally up your ideal clients/customers with your shared vision/goal
☑️ Define your Mission Statement so you provide a clear direction and path for how you deliver to and serve your clients/customers that highlights your differentiator
Whether you’re starting from scratch or refining something that already exists, you’ll walk away with a clear, confident message that sets you apart.
This standalone course is for you if you’re:
→ Starting with an idea and want to build it right, from the ground up
→ Pivoting or refining an existing business that isn’t quite clicking
→ Tired of guessing what to say or how to explain your offer
→ Attracting the wrong people (or none at all)
→ Ready to stop tweaking your message every month and finally lock it in
If you’ve ever said, “I know I’m good at what I do… but people don’t get it”, this is where that changes.
What’s inside “Differentiation and Messaging”:
Lesson 1: Ideal Client/Customer + Niche
Whether you’re choosing your first niche or refining one, get clear on who you serve and what to say to them so that they’ll care.
Lesson 2: Research
The foundation for differentiation! In this lesson, we’ll use simple, practical tools to get real insights from the market, your competitors and your ideal audience, so you’re not building blind.
Lesson 3: The 3Ps of Differentiation + Blue Ocean Strategy
Learn how to position yourself in a way no one else is, even if your offer isn’t “unique.”
Lesson 4: UVP + USPs
Craft messaging that makes your value clear, specific, and easy to say, whether out loud or on your website.
Lesson 5: Vision + Mission
Define what your brand stands for, so your business has a strong, aligned foundation that attracts your best-fit clients/customers.
Inside this course, you’ll gain access to:
A Program Portal
With pre-recorded lessons and downloadable workbooks (ClarityBooks), so you can move at your own pace.
ClarityBooks (i.e. Workbooks)
These in-depth resources allow you to think deeply, work intentionally, and stay focused every step of the way, ensuring you get the most out of the course.
Standard & VIP Tier: 2 Group Calls Per Month
Bring your work and your questions for answers and feedback from me [and from your peers (where applicable)].
Standard & VIP Tier: A Private Community
A group channel so you’re surrounded by ambitious women working through the same challenges – and cheering each other on.
Standard & VIP Tier: Recorded Session Replays
So you can revisit or catch up on the live calls any time and work on your own schedule. [Note: you can also submit questions ahead of time so they get answered on the calls even if you can’t make it.]
Everything is designed to help you stop spinning – and start building with direction.
Choose the Tier That Supports Your Growth
All tiers give you access to the full From Business to Brand: Module 1 (Differentiation and Messaging) course content, ClarityBooks (i.e. workbooks), and community. Standard Tier and VIP Tier offer additional levels of live support. Choose the level of guidance that’s right for your business.
Course Only
⭐️ Portal with pre-recorded modules
⭐️ ClarityBooks (i.e. workbooks)
⭐️ Community Channel
$97
Standard Tier
⭐️ Everything in Course Only, plus:
✨ 2 months of support
✨ 2 live support calls per month
✨ Replays of all live calls
✨ Q&A Channel
$597 PIF or 2 payments of $349
VIP Tier
✨ Everything in the Standard Tier, plus:
💫 A private 1:1 Channel in our program portal for direct support and back and forth conversation throughout the program
💫 Weekly Material Reviews (e.g. website copy, offer suite structure, social media content) for my detailed feedback
$1297 PIF or 2 payments of $749
Want Help Choosing the Right Tier?
Not sure which level of support is best for you? Book a call with me using the calendar at the bottom of this page to talk it through – no pressure, just clarity.
Wondering about a refund option?
Due to the nature of this product, there are no refunds offered.
Can’t decide between Standard and VIP? Let’s get on a call!
Schedule a call with me using the calendar below, and I’ll help you decide which is the better option for you.